In the first week of September 2020, I committed to the project of this blog I call CRAFT | POLISH. My objective then was what it continues to be: to publish a weekly post ‘exploring identity, persuasion and influence in culture and communications’—essentially, to observe language at work in life and the world.

Over 100 posts later, CRAFT | POLISH has been visited by over 16,000 unique readers in 100 countries around the world. Topics explored in the blog are largely found through direct keyword searches, which means CRAFT | POLISH is touching on subjects of interest to curious and kindred minds across the globe.

In response to this widespread interest, CRAFT | POLISH is set to evolve into a new and dynamic phase of growth and development. In the coming months, this blog will become part of a broader project and purpose: to help readers better understand language at work in the world around them, and to help them use language to craft effective communications, for themselves and for their campaigns for social good.

More to come on these exciting developments in the coming weeks. In the meantime…

Happy 2 Yearsary to CRAFT | POLISH—and greetings to its readers everywhere!