In celebration of advent, here are 24 persuasive techniques you can use to give the gift of rhetorical force in your speech and ensure the impact of your message.

Address key audience members at the start, beginning with those of notable status and ending with the general crowd.
Repeat key words and phrases at select points to emphasise core ideas.
Structure your speech in clear sections to give keep it organised and purposeful.
Present facts, figures and statistics to illustrate claims and give weight to assertions.
Use language to make the present moment momentous (ie. right here, now, today, in this place, in this moment).
Employ personal pronouns that unite you and your audience in a joint circumstance (ie. I, you, we, us).
Create a collective sense by referring to shared issues and objectives (eg. our challenge, our goal).
Tell a personal anecdote to give the audience a sense of familiarity with you.
Tell a short story to humanise and personalise the issue at hand.
Ask a rhetorical question that makes a poignant and thought-provoking statement.
Use triple forms or clusters of three (ie. the rule of three) to make phrases pleasing, effective and self-reinforcing;
Employ emotive language—forceful verbs and adjectives—to evoke strong feelings in your listeners.
Use hyperbole or exaggeration as form of humour, to accentuate and amplify ideas;
Deploy other witty forms of humour such as sarcasm; mockery and punning;
Flatter important listeners by mentioning their good intentions and accomplishments;
Shift between formal and informal registers, to energise the speech with points that have a more relaxed and personal tone;
Employ modality by using expressions and sayings that are familiar to your audience;
Use imperative commands in an encouraging tone (eg. Join us!)
Make relevant cultural references to enliven ideas and points;
Make useful, powerful comparisons using imagery, such as metaphors and similes, which bring concepts to life (eg. war on crime, a new dawn in mental health).
Use alliteration to increase the force of phrases (eg. turn the tide, be brave and bold);
Use onomatopoeia that puts using sibilant (s, sh), plosive (b, p, d, t, c/k) or fricative (f, v) sound effects at your audience;
Alert the audience to their own presence and relevance through direct address;
Incorporate a famous quotation to stimulate the audience and underscore a core message.