As a teen of the 90s, the slogan for the CoverGirl makeup brand remains iconic: ‘Easy, breezy, beautiful… CoverGirl’. One of their TV adverts featured a jingle with a rhyming line before the tagline: ‘Fresh face to the world’. I since love the idea of putting a 'fresh face' forward to others. Clean, clear, strong - a face you take care of and put forward confidently.

While I have always aspired to do this, I've not always done it. It takes time, effort and commitment. As with many healthy practices, you need to form the habit.

In youth, it's easy to admire the fantasy of effortless beauty. It's also easy to take youthfulness for granted, and to imagine that we will always seem fresh and strong, whether we try to convey that image or not.

Now in my more mature years, I have a skincare routine that frames my day. Each morning and night, I spend time - with cleanser, lotion, serum and even massage techniques - taking good care of my skin. It may seem vain of me to admit to this practice, and to advocate it - but I do. It's my face, and it's the face I put forward to others, after all.

Self care is strength, at any age. Take care of the skin you’re in. Fresh face to the world.